Aperol Spritz is an Italian cocktail, commonly served as an aperitif in Northeast Italy. A drink that had somewhat faded needed a re-introduction to the UK.

Whilst working at London-based agency BD Network, we were tasked with delivering 50,000 sales of Aperol Spritz in stylish bars in key locations across the UK. Our aim to achieve this was to bring a taste of Italy to the UK and teach the nation ‘the perfect serve’.

After producing various design concepts, 3D mock-ups and various brand campaign proposals at a pitch stage, the project was given the go-ahead and later realised in the form of pop-up bars all over the UK.

I worked directly with a local supplier and managed to source a number of vintage Vespa 150 scooters which were branded, transported and delivered across flagship pop-up bar events.