Curious Brewery believe in creating things that others can’t, using the best quality ingredients and skill as England’s leading winemakers to make the best tasting beer & cider.

With a fast-growing presence and reputation, I was asked to produced a suite of in-bar beer mats for Curious Brewery in collaboration with Paragon Comms.

With an existing brand identity and toolkit that existed across various Curious Brewery packaging for products such as bottles, cans, cases and labels, I brought elements of each of these together and repurposed them to form a suite of beer mats. With a different beer mat for each of the flavours available in the brewery’s beer range, the tasting notes were differentiated by colour, giving the reverse of each beer mat a unique look and description.