To launch the new business, I provided designs for a logo and brand identity. I simplified the letter ‘E’ to create a unique brand icon that represents power and charging, bringing life and character to the logo whilst visually linking the brand to the energy industry.

A bright and bold colour palette provides an additional link to green energy, whilst also forming an impactful and recognisable brand that stands out from its competitors.

I supplied a suite of duotone imagery, covering a range of scenarios to be used across accompanying editable templates included within the brand toolkit.