All Things Optic: Pt.1

With some exciting milestones met in recent months, All Things Optic provides a behind the scenes glimpse into life at the studio whilst allowing us to take stock on our recent news and projects.

Jan – Feb 2020:

Whilst traditionally a month of consolidation and planning for the year ahead, January was anything but quiet in the studio. Picking up exactly where we left off last year, we have hit the ground running in 2020 with a range of projects across a variety of industries.

We were delighted to share our newly designed logo and brand identity for Gusto Homes and the wider Gusto Group. As part of the re-brand, we produced a promotional film to serve as online content for the brand whilst showcasing Gusto’s innovative new homes. With the new branding applied across site signage, promotional advertising and marketing collateral, we are excited to see how our designs will grow and evolve as new applications are required. See the case study for the project here.

Continued work with our existing clients has resulted in marketing collateral, exhibition stands and websites, as we also prepare to launch a variety of new brand identities and accompanying websites. We’re excited to share these projects over the coming weeks and add them to our growing portfolio of brand identities.

Our support for long-term client Tideway continued, as we designed the first monthly edition of The Tributary newspaper for 2020. This edition took a look back at a review of 2019, whilst keeping readers up to date with the company’s latest projects underneath the streets of London and the River Thames.

With 2020 marking the start of a new decade, we’re delighted to announce that it also welcomes the start of a new relationship with Norfolk-based Woodforde’s Brewery. After first meeting in early January, we are working closely with their team to document the Woodforde’s brand through our cinematic approach to film production. With a new state of the art facility to boast, we have been tasked with shooting a suite of brand films that showcase the brewery, the process and the people behind the world of Woodforde’s.

February has been a great month so far, building new relationships and strengthening those with our existing clients. Our long-term work with London-based Verv continues, with their new offices and direction marking the start of an exciting new chapter. We’re so excited to continue to working with the brand to promote their latest technology.

We were featured on CityX earlier this week, offering an insight into our journey so far and our goals for the future. You can read the feature yourself here.

It’s looking like an exciting period for the studio with the projects planned over the coming months. With news confirmed this week of a fantastic new client offering a great opportunity to create some beautiful work, we can’t wait to get started.

Until next time, you can keep up to date with all things Optic on our social media channels.