Cadbury Air was a win campaign / competition that provided consumers a chance to win some of the most extravagant prizes that Cadbury’s have ever given away.

In addition to flights on the Cadbury Air branded private jet, these prizes included trips to destinations including Berlin, Rome, Monaco, Marrakech and Barcelona. Once there, the lucky winners were invited to take part in activities such as a Supercar experience, Quad Biking across the Sahara, fly-boarding and a Hot Air Balloon Tour.

As a truly unique project, I had the pleasure of designing a range of collateral for the campaign, including the lead visuals and a campaign style guide which provided a flexible toolkit for application across the wider campaign. Alongside this, I provided visuals for the jet itself and designs for use across a responsive website, online & social content, POS displays and bespoke prizes for the winners.