Gusto Homes has been a leading house-building brand for over 20 years, with a reputation for combining innovation and energy efficiency with style and quality of the homes it builds.

I was tasked with repositioning the Gusto Group through a new brand identity, promotional brand film and a suite of supporting marketing.

With a well respected reputation in delivering quality eco-housing to a wide demographic, I knew it was crucial to design a brand identity that successfully appealed to all of the Gusto Group’s target audiences.

As a company that prides itself on being at the forefront of its industry, I proposed a deliberate move away from traditional construction stereotypes. Instead, I chose to focus on delivering a modern brand identity that represented performance and innovation. I produced a contemporary brand film that showcased a range of Gusto’s new homes before applying the new branding to on-site signage, exhibition designs and promotional collateral.