To celebrate the spirit of Christmas, the first ever Jack Daniel’s barrel tree installation outside of Tennessee was brought to the famous exhibition space of Covent Garden, London.

Working for London agency Iris, I provided the design and art direction across a variety of formats for the campaign’s supporting media. This included both on-trade and off-trade. It was a hugely satisfying job to work on and even more so to seeng the designs used for the years that followed.