James Cameron is a key figure in the fight against climate change. He has advised global leaders, supported revolutionary ventures and empowered global coalitions.

James Cameron + Co needed a brand identity that delivered consistency and connectivity as well as a balance between professionalism and personality.

I provided a brand identity design and platform that brought together James’ knowledge and network to connect relevant people with solutions and incentives to act effectively on the climate crisis.

As a lover of fashion and bold colours, the inspiration behind James’ brand stemmed from the world of tailoring. The patterns found on sewing paper became a key brand asset that emphasised the idea of connectivity whilst remaining true to James’ own personality and identity.

This pattern was reflected across print, digital and social media platforms, as well as a redesigned website. Within the site, a media section was included that acts as an ever-evolving hub of news and knowledge, provoking conversations and engaging contacts between relevant audiences.