Two of my greatest passions outside of design are sport and photography. As a life-long Norwich City supporter, I often combine these passions and set up a project called ‘Matchday’ to document this.

Norwich City Football Club first contacted me asking for permission to use my photography for their club website and marketing. It was used across their ticketing pages, bringing a unique supporters view and a sense of inclusion through my imagery.

This led to a further request for what the club called a ‘secret project’. From this, the realisation of a boyhood dream was made: a commemorative shirt with my photography front and centre. The shirt was worn for the game that the team won the league, going on to become a collectors item after selling out within hours.